×
75 521
Fashion Jobs
ASCENA
Part Time Sales Manager
Permanent · Portage
MICHAEL KORS
Part Time Sales Supervisor
Permanent · Elmhurst
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Cary
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Dallas
KOHLS
Full-Time Loss Prevention Officer
Permanent · Fontana
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Tomball
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Chesapeake
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Linden
KOHLS
Full-Time Loss Prevention Officer
Permanent · Salinas
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Kearney
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Yardley
MACY'S
Asset Protection Officer, Bailey Road - Part Time (3840)
Permanent · North Jackson
MACY'S
Asset Protection Detective, Towson Town Center - Full Time
Permanent · Towson
MACY'S
Asset Protection Detective, Northgate - Standard Part Time
Permanent · San Rafael
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Clinton Crossing Premium Outlet
Permanent · Clinton
ABERCROMBIE AND FITCH CO.
Fit Consultant (Part-Time)
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Fit Consultant (Adult Female Size 18)
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Part-Time Security Associate
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Vice President, Diversity & Inclusion
Permanent · Columbus
ROSS STORES
Store Protection Specialist
Permanent · El Paso
ROSS STORES
Store Protection Specialist
Permanent · Gilroy
ROSS STORES
Store Protection Specialist
Permanent · Madera
Published
Feb 7, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Westfield Century City launches VR experience

Published
Feb 7, 2018

LA mall, Westfield Century City is piloting a new virtual reality attraction that transforms shoppers into avatars for a twelve-minute immersion experience described as part theme park, part movie.


The experience transports customers to outer space - Dreamscape Immersion


"Alien Zoo" is a multisensory experience where customers and their friends are suited up with VR sensors placed on shoes, gloves, backpacks and headsets, and can then journey as avatars through outer space. The whole experience takes 40 minutes.

Westfield is an investor in Dreamscape Immersion, the company that created the experience. Dreamscape is a new virtual reality film company created by Hollywood veterans, and counts Warner Brothers, 21st Century Fox and Steven Spielberg among its investors. 

Emerati holding company Majid Al Futtaim is also an investor. The Dubai-based company, which owns a variety of retail properties in the Middle East and North Africa, plans to bring the pop-up mall experience to the region in the next two months.

In a release, co-creator and co-chairman of Dreamscape Walter Parkes, who was previously the head of motion pictures at DreamWorks, explained the need for innovation in the retail and entertainment industries. He said, "The future of the retail business and the movie business is about entertainment and dining, because there’s really nothing that you can’t buy online, so you have to offer something more."

The Dreamscape Immersion VR experience is currently being offered as a pop-up at Westfield Century City. It is rumored, however, that a permanent Dreamscape Immersion flagship theater could be based at the mall in the future.

Alien Zoo is open for one month and admits shoppers ages 10 and older. Many of the showtimes are already sold out, indicating how receptive customers are to this new type of experiential retail.

Copyright © 2022 FashionNetwork.com All rights reserved.