×
99 189
Fashion Jobs
ROSS STORES
Store Protection Specialist
Permanent · Houston
TJ MAXX
lp Detective
Permanent · Homestead
TJ MAXX
70118-Loss Prevention Detective, Newbury st, Boston, ma
Permanent · Boston
HOMEGOODS
lp Detective
Permanent · Frederick
TJ MAXX
70118-Loss Preventon Detective, Downtown Boston, ma
Permanent · Boston
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Chattanooga
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Norman
MACY'S
Asset Protection Detective, Bridgewater Commons - Full Time
Permanent · Bridgewater Township
MACY'S
Asset Protection Security Guard, Presidential Markets - Full Time
Permanent · Snellville
MACY'S
Asset Protection Detective, Santa Ana Mainplace - Part Time
Permanent · Santa Ana
MACY'S
Asset Protection Detective, Reno Meadowwood - Full Time
Permanent · Reno
MACY'S
Asset Protection Detective, Topanga - Part Time
Permanent · Los Angeles
BLOOMINGDALE'S
Asset Protection Outlet Supervisor, Outlets at Orange - Full Time
Permanent · Orange
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Roosevelt Field - Part Time
Permanent · Garden City
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Palmdale
KOHLS
Full-Time Loss Prevention Officer
Permanent · Pleasant Hill
KOHLS
Human Resources Generalist - Logistics
Permanent · DeSoto
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · West Des Moines
COTY
sr. Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Independents
Permanent · Los Angeles
GAP
Design Director - Women's Concept
Permanent · New York
Published
Jan 3, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Westfield sees Christmas shopping visitor rise

Published
Jan 3, 2018

Shopping malls giant Westfield said Wednesday that it saw 14.1 million visitors at its London and Stratford City centres over the Christmas period, with 800,000 visitors during the Super Saturday weekend just before Christmas and 850,000 for the Black Friday sales weekend.


Gwen Stefani and a focus on experiences helped draw more visitors than ever to Westfield's London malls


That was a 1% increase year-on-year and while that’s not a big rise, against a backdrop of falling visitor traffic to stores in general and especially to malls, it’s actually a very strong performance.

It also highlights the strength of ‘supermalls’ in the ongoing battle to attract an increasingly-online and experience-focused shopper.

Westfield said that it saw a number of changes for the 2017 season with Black Friday having been transformed from a one-day event into a three-day shopping weekend.

And the ‘Super Weekend’ immediately preceding Christmas showed shoppers leaving their festive spend until later than ever in the season. This drove footfall in the final week before Christmas to 1.85 million. Whether this late shopping surge is a permanent fixture of the Christmas season, or just a reaction to the fact that December 25 was on a Monday this year, won’t become clear until the 2018 and 209 seasons, of course.

Westfield also said that Boxing Day retained its appeal and was its third peak day with over 320,000 visitors at the two malls.

The company thinks that while many more people than ever are choosing to shop online before Christmas and for post-Christmas discounts, “the demand for in-store experience and being part of the festive atmosphere means shoppers still flock to physical stores.”

Westfield itself pulled out all the stops on the experiences front this Christmas season with initiatives such as Gwen Stefani switching on the Westfield London Christmas lights and giving a special performance, as well as the UK’s first Star Wars: Secrets of the Empire hyper reality experience.

There was also Style Trial, a pop-up festive rental designer fashion boutique, plus a Ferrero Rocher multi-sensory tasting experience, a Chill Lounge pop-up ice bar, The Wish Factory Santa’s Grotto for adults and an immersive Christmas Grotto experience for kids.

Copyright © 2021 FashionNetwork.com All rights reserved.