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Published
May 16, 2014
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Wheretoget lève 1,4 million d’euros auprès d’Alven Capital

Published
May 16, 2014

The application that allows users to find clothes photographed in the street or seen online has raised 1.4 million euros from Alven Capital Fund. It’s the company’s first round of funding since launching last year.


Founded in France by Aurélien Appéré and Romain Moyne, Wheretoget attracts 2.2 million monthly users, half of which access the service through their cell phones. Some 800,000 customers have signed up for the service, which aims to answer fashion questions within 24 hours.

The site counts on improving its content curation, the means through which users looking for a particular product are directed to brand websites. The service already generates sales for some 10,000 brands according to its founding duo.

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