Wildfox launches 22-piece "Broad City" collection
LA-based brand Wildfox has partnered with Comedy Central's "Broad City" show to create a 22-piece collection featuring slogans and illustrations pulling inspiration from the show.
The Broad City x Wildfox collection is comprised of 22 pieces showcasing slogans said on the show such as "yas" and "feminist hero." Pieces include sleeveless tees, short-sleeve tees, baseball tees and hoodies. Crew-neck sweaters, shorts, a skirt and pajamas round out the collection.
Graphics are drawn by Mike Perry, the illustrator whose patterns and doodles make up the show's animated intro. Graphics include a bike with its front wheel stolen, a laptop, a guitar case and pizza arranged in a pop art style black and white print.
Commenting on the collection, Broad City co-creators Abbi Jacobson and Ilana Glazer stated, "While 'Yas' was popularized by our show, it has a long, rich history in drag queen culture and communities of queer teenagers of color."
In this light and in an effort to further resonate with their fan base, Broad City is donating proceeds from sales of a tee and sweater from the collection to a nonprofit organization in New York that provides support to alternative communities.
Broad City x Wildfox is priced from $64 to $158. It is now available at Wildfox retail locations and online, as well as at Nordstrom, New York's Coop & Spree and selected regional retailers.
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