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Published
Oct 6, 2014
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Wolverine names new presidents for Sperry and Keds

Published
Oct 6, 2014

Wolverine Worldwide is shuffling around the presidencies of its lifestyle brands. The American group, led by Blake Krueger, has announced two new presidents for Sperry Top-Sider and Keds.

Changes at the top of Sperry Top-Sider (pictured) and Keds.


The presidency of the nautical-inspired brand has been entrusted to the former president of...Keds. Previously at Timberland, Eastpak and Converse, Rick Blackshaw has served as president of Keds since January 2012. He had suceeded Craig Reingold, who had served as head of Sperry since 2001. 

To fill the new vacancy at Keds, meanwhile, Chris Lindner will take the opposite path. Having joined the company before summer as chief marketing officer and senior vice president of Sperry Top-Sider, he will take over as head of the canvas boat shoe brand as it continues to expand internationally. 

Previously, Linder spent about four years at Saucony and three years at Converse as marketing director.

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