×
92 233
Fashion Jobs
THE REALREAL
Loss Prevention Specialist
Permanent · Perth Amboy
NORDSTROM
Asset Protection - Agent - Scottsdale Fashion Square
Permanent · Scottsdale
NORDSTROM
Asset Protection - Coordinator - Dubuque Distribution Center
Permanent · Dubuque
NORDSTROM
Asset Protection - Agent - Upper Marlboro Distribution Center
Permanent · Upper Marlboro
LULULEMON
Regional Manager | Mid-South
Permanent · New Orleans
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Jefferson City
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Shreveport
GAP
District Manager - Ohio Valley
Permanent · San Francisco
GAP
District Manager - Ohio Valley
Permanent · Auburn Hills
GAP
District Manager - Ohio Valley
Permanent · Sunbury
GAP
General Manager - Silverthorne Outlets
Permanent · Silverthorne
JOCKEY
Financial Analyst - Marketing
Permanent · Kenosha
NIKE
Marketing Director, Women's, Nike.Com & Nike App (Asia Pacific Latin America, Consumer Direct Marketing)
Permanent · Beaverton
NIKE
North America Sports Marketing Director of College Basketball
Permanent · Beaverton
NIKE
Transformation & Organizational Strategy Manager
Permanent · Beaverton
NIKE
Manager, Service And Operations Portfolio
Permanent · Beaverton
NIKE
Director, Digital Merchandising & Planning Analytics, North America
Permanent · Beaverton
ROSS
Store Protection Specialist
Permanent · Reading
ROSS
Store Protection Specialist
Permanent · Raleigh
PRIMARK
p&c Area Manager- Mid-Atlantic/Southeast
Permanent · BOSTON
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - San Francisco
Permanent · SAN FRANCISCO
BLOOMINGDALE'S
Asset Protection Supervisor, Full Time: Fashion Valley
Permanent · SAN DIEGO
Published
Jul 12, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Woolrich launches John Muir-themed AW17 campaign

Published
Jul 12, 2017

Woolrich is using inspiration from famous American explorer John Muir to help tell the story of its fall 2017 campaign.

Woolrich


The central product featured in the campaign is Woolrich's classic Arctic Parka. It was first made in 1972 to offer protection to men working on the Alaskan pipeline in the harsh Alaskan climate.

Woolrich has updated the jacket which is now part of an exploration themed fall line. The AW17 product line also includes a bomber jacket and vest, city jackets and the debut of footwear.

Woolrich is steeped in history as an outdoors brand, having been in business for over 185 years. In order to modernize its story, it turned to Scottish-American explorer John Muir to help tell a story of a "return to the land".

Muir is famous for his writings on the natural world and has become an environmentalist recognized as an icon across generations. His Alaskan expedition in 1899 helped shape Woolrich's fall campaign. Specifically, Woolrich shot the entire campaign in Alaska.

The photography tells the story of daily life in Anchorage and is designed to invoke feelings of the brand's connection to the natural environment. Imagery includes snow covered forests, frozen bodies of salt water and barren ice-covered highways.

In addition to photo stills, Woolrich released a short film called "One Man's Journey". The film follows a young man working on the pipeline. The young man is wearing the updated version of the same parka his father wore when he worked on the pipeline.

This is not Woolrich's first time shooting on location. It recently shot its SS17 campaign in Utah. As "the original outdoor clothing company," its customers demand continually authentic storytelling from the brand.


 

Copyright © 2022 FashionNetwork.com All rights reserved.