Yogasmoga announces design leadership team

By

Obi Anyanwu

Published
Jul 13, 2016

Yogasmoga announced on Tuesday its core Design Leadership Team based out of New York City and Boston. The Leadership Team is comprised of Sandy Dalal, Judith La Branche and Ohne Titel Co-Founder and Creative Director Alexa Adams.

 
"From day one, YOGASMOGA has been dedicated to empowering the lives of women and men through the deep knowledge, essence and ethos of yoga," said Rishi Bali, Founder & CEO, YOGASMOGA. "Our design team is instrumental in elevating and developing new technologies and production methods which have allowed us to connect on a deeper level with our consumer, creating solutions for their on-the-go lifestyles. With our design leadership team, we will be able to further enhance our technical product offerings in a fast-growing market segment."
 
Dalal launched his eponymous fashion label at New York Fashion Week in 1997 and has been recognized for his style that balances both sportswear and sophisticated design. He is the youngest ever recipient of the CFDA’s Perry Ellis Award for New Talent, and he earned Fashion Group International’s Rising Star Award. At Yogasmoga, Dalal will oversee the brand’s direction, tone and consistency as well as provide strategic creative direction for retail and visuals.

La Branche is a seasoned brand strategist with expertise in trend, color, graphic, material and innovation, and she possesses over 20 years of experience in technical sportswear and accessories. She most recently served as Senior Design Director at Reebok, and she joins Yogasmoga to provide leadership and product blue prints that will add functional elements to the brand.
 
Lastly, Adams spent 9 years as Co-Founder and Creative Director of Ohne Titel alongside Flora Gill before shutting the line down in 2016. The Parsons graduate and CFDA member spent the earlier years of her career as Women’s Designer at Helmut Lang and Women’s Design Director at Karl Lagerfeld. In 2009, Adams received the Ecco Domani Fashion Foundation Award for womenswear and was a finalist in the 2009 and 2011 CFDA/Vogue Fashion Fund Awards.

Prior to the appointments, Yogasmoga opened its first retail experience in New York City and invested in Wearsafe Labs, a developer of mobile and wearable safety products.