Yours Clothing opens first standalone in Germany
today Aug 22, 2018
Fast-growing UK plus-size retailer Yours Clothing is to open its first standalone store in Germany on September 1, in the Thier-Galerie shopping mall, in the heart of the city centre of Dortmund.
It will be the brand’s first store in mainland Europe following the successful launch of a German language e-commerce website in May last year. The Dortmund store covers around 1,500 sq ft of trading space and creates eight new jobs.
It stocks a full range of womenswear in sizes 16-36 (EU 44-64), including lingerie, footwear and accessories.
To celebrate its opening, the company has enlisted plus-size influencers @elabonella, @marenkiss and @infatstyle, among others, to host its launch event and share style inspiration and techniques with shoppers.
Yours has been riding the wave of the expanding plus-size market in Britain as well as abroad and it now has 145 stores in its domestic and overseas markets. They helped its revenues rise 22% to £88.3 million from £72.1 million in its latest financial year. Within that figure, international sales surged by 48% so there’s clearly major potential outside of the UK.
Yours is actively seeking to open additional stores in Germany and across Europe, as part of its ambitious international growth plans.
Karen Luton, Retail Director at Yours Clothing said the latest opening follows “the growing appetite for the brand in Germany and positive response from customers online.”
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