×
102 794
Fashion Jobs
TAPESTRY
Associate Manager, Site Merchandising Lifestyle
Permanent · New York
TAPESTRY
Manager, Materials Development & Sourcing
Permanent · New York
JOCKEY
Area Manager - Pacific Northwest
Permanent · Woodburn
MICHAEL KORS RETAIL INC
Part Time Sales Supervisor, Crabtree Valley Mall, Raleigh, nc
Permanent · Raleigh
MICHAEL KORS RETAIL INC
Full-Time Sales Supervisor Streets at Southpoint Mall; Durham, nc
Permanent · Durham
BANANA REPUBLIC
General Manager- Outlets of Maui
Permanent · Lahaina
BANANA REPUBLIC
General Manager- Colorado Mills
Permanent · Lakewood
NORDSTROM INC
2nd Shift Wrap Area Manager Warehouse - West Coast Omni Center, Riverside, ca
Permanent · Riverside
NORDSTROM
Asset Protection - Security Ambassador - Riverwalk Outlets Rack
Permanent · New Orleans
NORDSTROM
Asset Protection - Security Ambassador - Mission Valley Rack
Permanent · San Diego
NORDSTROM INC
Business Analyst -Inventory Integrity And Quality-Wcoc-Riverside, ca
Permanent · Riverside
OLD NAVY
Assistant General Manager, Merchandise - Regency Square
Permanent · Brandon
OLD NAVY
Asset Protection Agent - Warwick Mall
Permanent · Warwick
ADIDAS
Senior Manager Global Procurement
Permanent · Portland
ADIDAS
Senior Product Owner - Digital Observability
Permanent · Portland
ADIDAS
Manager Ctc Global Merchandising
Permanent · Carlsbad
ABERCROMBIE AND FITCH CO.
Financial Analyst, Inventory Control
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Enterprise Business Solutions Analyst
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Manager - Digital Product Management (Remote)
Permanent · Columbus
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time: Huntington
Permanent · Huntington Station
BLOOMINGDALE'S
Art Director - Photo
Permanent · New York
RALPH LAUREN
Associate Manager Merchandise
Permanent · Bluffton
Published
Jul 8, 2009
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Yumi targets 5-16 year olds

Published
Jul 8, 2009

Its collections revolve around ultra-feminine dresses, joyful prints and freshness. Yumi has existed for three years, and during that time has attracted 300 multibrand stores in France, its biggest market after England, where it will now be launching a line targeting 5-16 year olds; Yumi Girl.

Yumi
2009 collection from Yumi

This winter, eighteen items from the range will be introduced with expansion continuing next summer. It will be in the latter season that Yumi Girl – which will have prices of no more than €69 – will cross the French borders headed for Italy, Spain and Germany, explained Uttam Nepal, founder and director of the British brand.

Mr Nepal does not hide his joy over the success of his ‘baby’. “Growth has increased exponentially since the very beginning”. And he is not stopping there. In France he hopes to reach 500 points of sale in the next 18 months, and whilst his clothes have already reached fifteen countries, he wants to see that number doubled, in particular boosting the brand’s presence in the USA. “We have immense potential there,” he said.

Yumi
2009 collection from Yumi

In the United Kingdom Yumi has five boutiques, including one in London. Five more are planned in the months to come, but they will be in England which is currently the only British country to have shops entirely dedicated to the brand.

In conclusion, Uttam Nepal specified that Yumi, which is set to become a “global” brand, will be “more and more feminine”. And whilst the brand expands its target demographic towards youths, it also hopes to attract a slightly older market of women between 20 and 40 years old.

By Jonathan Fulwell (Source: Julie Mangaud)

Copyright © 2021 FashionNetwork.com All rights reserved.