×
33 051
Fashion Jobs
FOOT LOCKER
Technical Program Manager
Permanent · Milwaukee
FOOT LOCKER
Overnight Assistant Operations Manager
Permanent · Miami
FOOT LOCKER
Overnight Assistant Operations Manager
Permanent · East Rutherford
ROSS STORES
Store Protection Specialist
Permanent · San Pablo
ROSS STORES
Store Protection Specialist
Permanent · El Paso
ROSS STORES
Store Protection Specialist
Permanent · Oklahoma City
ROSS STORES
Store Protection Specialist
Permanent · Dallas
CLARKS
Account Executive Channel Sales
Permanent · Waltham
CLARKS
Merchandise Planning Manager
Permanent · Waltham
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Jeffersonville
CHICO'S
District Manager - Philadelphia (Chico's)
Permanent · POTTSTOWN
CHICO'S
District Manager (Soma) Northeast
Permanent · TRUMBULL
AEROPOSTALE
Cost Accounting Manager, Sparc Group
Permanent · Lyndhurst
NORDSTROM INC
Asset Protection Agent
Permanent · Portland
NORDSTROM INC
Asset Protection Agent Burbank Center Rack
Permanent · Burbank
NORDSTROM
Loss Prevention Agent - Bellevue
Permanent · Bellevue
NORDSTROM
Area Manager - Dubuque, ia
Permanent · Dubuque
NORDSTROM
Asset Protection - Agent - Santa Monica Place
Permanent · Santa Monica
NORDSTROM INC
Asset Protection - Security Ambassador - The Mall at Short Hills
Permanent · Millburn
NORDSTROM
Loss Prevention Agent The Orchards Rack - $200 Sign-on Bonus
Permanent · Westminster
NORDSTROM INC
Asset Protection - Security Ambassador - Thousand Oaks Janss Mrkt Rack
Permanent · Thousand Oaks
ESTÉE LAUDER COMPANIES
Senior Business Analyst, Global Comms & Lauder Family
Permanent · New York
Published
Oct 18, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Zalando to launch into beauty as Q3 sales impress

Published
Oct 18, 2017

Zalando is on a roll with the e-tail giant reporting a sales surge just a day after UK peer Asos did the same.

And it’s also following Asos in another respect - the company is launching beauty e-tail as it aims to tap into one of the fastest-growing product categories for online sales.


Zalando



Beauty has become the next frontier for themes dynamic fashion retailers and e-tailers seeking even faster growth to add to their already impressive growth tally. Asos recently revamped its beauty offer and shone a greater spotlight onto at the same time, while Pull & Bear, Missguided and Boohoo have also entered the category for the first time recently.

So what will Zalando do to differentiate its new offer? Well, it’s interesting that it’s going to offer beauty products across a wide range of price points rather than trading on low price, although it gave no further details. But it did say it is to open a beauty concept store in Berlin where it can hold events and launches and offer tutorials. 

The company said it will launch its beauty selection next spring in order “to tap into the unique opportunity for beauty online shopping in Europe and supplement its current fashion assortment.” 

It will have a fairly wide offer taking in the star categories of skincare, make-up and fragrance, although it will not be rolling it out globally to start with. Its launch country will be its domestic market Germany with others to follow later.

So that’s the future and what about the past? It released stellar preliminary sales figures ahead of its official reporting date of November 7 on Wednesday. It said its preliminary Q3 sales rose in a range between 27.5% and just short of 30%, which means they would have hit anywhere from €1.064 billion to €1.08 billion. In the nine-month period, revenues rose between 23.5% and 24.1%, which, as we’re sure you can see, means growth accelerated in Q3, despite the tough backdrop.

However, while sales clearly rose strongly in Q3, the company appears to have sacrificed some profit in order to make them do so. It said that profit before interest and tax will be in a range of down 0.5% to up 0.5%, which means it could make anywhere between a loss of €0.5 million or a profit of €0.5 million.

CEO Rubin Ritter was upbeat and said that the firm is winning market share and its ongoing investment in technology and logistics infrastructure is paying off.

He added: “The expansion into the beauty market is a natural next step and reflects the demand of our customers."

Copyright © 2021 FashionNetwork.com All rights reserved.