Zappos.com launches #ImNotABox campaign

By

Jennifer Braun

Published
May 24, 2016

Online retailer Zappos.com announced on Monday the launch of their #ImNotABox campaign.
 
The campaign challenges audiences to open up and think outside the box.

 
The campaign was launched with a short film created in collaboration with a creative collective called Variable. The two-minute film debuted on Monday on Zappos.com’s YouTube and social media channels, and an abbreviated version will air nationally on select cable television networks.
 
What’s more, as part of the #ImNotABox campaign, Zappos.com will also ship a limited amount of special edition white boxes starting June 1. The special boxes include a collection of template designs including a smartphone holder, a children’s shoe sizer, a geometric planter, a 3D llama, and more.

“The Zappos box is our way of being there for our customers, wherever they are in life, as we provide them with the things they need and love. Every box has a unique story and purpose,” says Kelly Smith of Zappos Think, in a news statement.