Sebastian Picardo has been named president and chief executive officer of Holt Renfrew, the Canadian luxury retailer announced on Tuesday.
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34 published items with the word (s) or phrase Ogilvy in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Holt Renfrew names Sebastian Picardo new CEO")
Holt Renfrew names Sebastian Picardo new CEO -
![]( "More Canadian retailers, brands announce store closures on COVID-19 outbreak")
More Canadian retailers, brands announce store closures on COVID-19 outbreakWhile most malls across the country remain open - some at reduced store hours - in the midst of the pandemic, many retailers are stepping up and taking preventative measures including temporarily closing their stores.
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![]( "Louis Vuitton to open Toronto flagship")
Louis Vuitton to open Toronto flagshipLouis Vuitton is set to open a flagship boutique in Toronto, Canada this summer at Yorkdale Shopping Centre.
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![]( "Chanel opens new boutique in Montreal")
Chanel opens new boutique in MontrealFrench Luxury brand Chanel has inaugurated a new shopping address in downtown Montreal, at Holt Renfrew Ogilvy.
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![]( "Balenciaga opens first freestanding store in Canada")
Balenciaga opens first freestanding store in CanadaBalenciaga is the latest luxury retailer to enter Canada with the opening of its first freestanding store in the country at Toronto’s Yorkdale Shopping Centre
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![]( "Michael Kors opens Montreal flagship store")
Michael Kors opens Montreal flagship storeLuxury fashion brand Michael Kors has inaugurated a new flagship store in downtown Montreal.
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![]( "Fendi opens flagship at Holt Renfrew in Toronto")
Fendi opens flagship at Holt Renfrew in TorontoFendi has chosen Canadian luxury retailer Holt Renfrew to house its new flagship boutique in Toronto.
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![]( "Rankin launches creative agency, industry heavyweights and key brands are on board")
Rankin launches creative agency, industry heavyweights and key brands are on boardRankin, the globally famous photographer, is morphing into Rankin the brand and has opened a creative agency pulling together his existing creative activities and expanding on them.
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![]( "Unibail-Rodamco-Westfield puts Barbara Somogyiova in charge of European leasing")
Unibail-Rodamco-Westfield puts Barbara Somogyiova in charge of European leasingThe property group has tapped Neinver exec Barbara Somogyiova for its new head of European leasing. Somogyiova will be tasked with strengthening communication between the group's international teams.
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![]( "David Yurman debuts updated store in Montreal")
David Yurman debuts updated store in MontrealAmerican luxury jeweler David Yurman unveiled last week a fresh space in Montreal at the newly renovated Holt Renfrew Ogilvy.
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![]( "Rautureau Apple Shoes nomme Valérie Chetrit directrice marketing et communication")
Rautureau Apple Shoes nomme Valérie Chetrit directrice marketing et communication...stratégie globale d’image de marque dans l’univers de la mode et du luxe, Valérie Chetrit, qui a également officié chez Ogilvy Worldwide puis Mazarine, sera désormais en charge de définir et mettre en œuvre la stra...
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![]( "Mode durable : Kering et l’IFM ont lancé leur \"Chaire Sustainability\"")
Mode durable : Kering et l’IFM ont lancé leur "Chaire Sustainability"...secteurs de la mode et du luxe, Andrée-Anne Lemieux prend les rênes, forte de quinze ans d’expériences forgées chez Cartier, Ogilvy, Jones New York ou encore Nine West, sociétés pour lesquelles elle a occupé des po...
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![]( "Unibail-Rodamco-Westfield confie le leasing européen à Barbara Somogyiova")
Unibail-Rodamco-Westfield confie le leasing européen à Barbara Somogyiova...direction du développement international de Lyst Fashion Group. Ses précédentes attributions l’avaient amenée à rejoindre Ogilvy, Barilla ou Retail Group Spa.Au sein d’Unibail-Rodamco-Westfield, ses nouvelles attri...
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![]( "Galimmo place Marine Ricard à la tête du marketing et de l’innovation")
Galimmo place Marine Ricard à la tête du marketing et de l’innovation...entreprises à IAE de Lyon, elle a par ailleurs occupé le rôle chef de projet éditorial et digital au sein de l’agence Ogilvy Public Relations.Cette nomination intervient peu après celle d’Anne Thiry au poste d’admi...
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![]( "Qui composera la future classe moyenne mondiale?")
Qui composera la future classe moyenne mondiale?...Selon une étude du cabinet Ogilvy & Mather, la classe moyenne mondiale va s’accroître de 2 milliards d’âmes d’ici 2025. Un milliard de personnes habiteront dans douze pays, majoritairement asiatiques et musulmans.
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![]( "Réseaux sociaux : L’Oréal, Nivea, Dove et Chanel, marques préférées")
Réseaux sociaux : L’Oréal, Nivea, Dove et Chanel, marques préférées...A l’occasion du rendez-vous publicitaire Cannes Lions, l’agence Social@Ogilvy a dévoilé les résultats d’une enquête menée sur les réseaux sociaux. Celle-ci montre que L’Oréal, Nivea, Dove
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![]( "Icebreaker nomme une nouvelle directrice du marketing")
Icebreaker nomme une nouvelle directrice du marketing...stratégie marketing au niveau international. La dirigeante a fait la majorité de sa carrière au sein d’agences comme Ogilvy & Maher à Singapour ou Colenso BBDO à Auckland.
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![]( "China Connect: rendez-vous à Paris les 6 et 7 mars")
China Connect: rendez-vous à Paris les 6 et 7 mars...encore Stanislas de Nervo, co-fondateur de DataWords. S’exprimeront également des responsables d’Air France/KLM, NC Style, Ogilvy, ShangPin, WalkIn, Goodstein ou encore Hot Pot Digital. Le rendez-vous est ouvert a...
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![]( "Les Ispo Awards distinguent Houdini Sportswear")
Les Ispo Awards distinguent Houdini Sportswear...automobilistes. Vu la circulation dans les villes chinoises, cela ne sera pas de trop. Enfin, côté communication, Memac Ogilvy Label a remporté le prix avec raison. En Tunisie, alors que pour ses raisons de sécur...
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![]( "Louis Vuitton confie son budget communication à l'agence BETC Havas Worldwide")
Louis Vuitton confie son budget communication à l'agence BETC Havas Worldwide...l'agence publicitaire BETC du groupe Havas Worldwide (ex Euro RSCG), mettant ainsi fin à cinq ans de contrat avec l'agence Ogilvy & Mather.
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![]( "Holt Renfrew names Sebastian Picardo new CEO")
Holt Renfrew names Sebastian Picardo new CEO...network across Canada, as well as its online platform. The company is currently updating its newly inaugurated Holt Renfrew Ogilvy in Montreal, and completed significant renovations at its Toronto 50 Bloor Street W...
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![]( "Rankin launches creative agency, industry heavyweights and key brands are on board")
Rankin launches creative agency, industry heavyweights and key brands are on board...players Richard Pinder (formerly of Publicis Groupe and Crispin Porter) as CEO, and Christine Jones (who was previously at Ogilvy & Mather and WPP) as Executive Creative Director.The Rankin agency officially launch...
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![]( "Unibail-Rodamco-Westfield puts Barbara Somogyiova in charge of European leasing")
Unibail-Rodamco-Westfield puts Barbara Somogyiova in charge of European leasing...years, following a five-year stint overseeing international development at the Lyst Fashion Group. She has also worked at Ogilvy, Barilla and Retail Group Spa.At Unibail-Rodamco-Westfield, her new responsibilities ...
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![]( "Crocs add to board with brand strategy advisor Bill Gray")
Crocs add to board with brand strategy advisor Bill Gray...in 2010, Gray worked with global communications firm The Ogilvy Group, where he led strategy for Unilever and American Express, as well as other CPG brands. He was also CEO of Ogilvy Group North America from 2005 t...
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![]( "Holt Renfrew Montreal and Ogilvy merger scheduled for 2020")
Holt Renfrew Montreal and Ogilvy merger scheduled for 2020...Holt, Renfrew & Co., Limited is gearing up to overhaul its Ogilvy flagship in Montreal for the inauguration of Holt Renfrew Ogilvy, scheduled for 2020.
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![]( "Hijab goes mainstream as advertisers target Muslim money")
Hijab goes mainstream as advertisers target Muslim money...market and they are incredibly brand savvy, so they want to spend their money," said Shelina Janmohamed, vice-president of Ogilvy Noor, a consultancy offering advice on how to build brands that appeal to Muslim aud...
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![]( "Dove launches 'alternative facts' campaign")
Dove launches 'alternative facts' campaign...then, 'alternative facts' has gone viral, spawning memes and jokes across the internet.The advertisement, created by Ogilvy London, is currently found exclusively in newspapers in the United Kingdom.Dove is not the...
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![]( "British companies prepare for long night to possible Brexit")
British companies prepare for long night to possible Brexit...partners that this is not something they should regard as a hostile act," said Miles Young, chairman of advertising agency Ogilvy & Mather, part of British group WPP.Another senior FTSE 100 executive told Reuters t...
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![]( "Icebreaker appoints new chief marketing officer")
Icebreaker appoints new chief marketing officer...Zealand outdoor clothing brand recruits Louise Kuegler to run its global marketing strategy. Kuegler previously worked for Ogilvy & Maher in Singapore and, prior to that, Colenso BBDO in Auckland.
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![]( "Outdoor clothing makers seek growth as Europe stagnates")
Outdoor clothing makers seek growth as Europe stagnates...falling profits over the next two to three years as its invests in new products, advertising and shops. The group called in Ogilvy & Mather to help it come up with a new advertising campaign, which has been running...
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![]( "Richard Ginori lancia l’e-commerce in Canada")
Richard Ginori lancia l’e-commerce in Canada...canadese con una shopping experience customizzata, integrata nel sito istituzionale. La nuova piattaforma è supportata da Ogilvy, già partner di Richard Ginori in altri progetti, ed è arricchita da contenuti editor...
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![]( "Richard Ginori lancia l'e-shop in Francia")
Richard Ginori lancia l'e-shop in Francia...all’interno del Musée des Arts Décoratifs di Parigi. Realizzato in collaborazione con il partner digitale di Richard Ginori, Ogilvy, il sito offre inoltre ai clienti francesi la possibilità di personalizzare i pro...
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![]( "Richard Ginori lancia l'e-commerce nel Regno Unito")
Richard Ginori lancia l'e-commerce nel Regno Unito...lancia per la prima volta il suo e-store nel Regno Unito. Realizzato in collaborazione con lo specialista dell’online Ogilvy, il nuovo portale della manifattura di Sesto Fiorentino sarà attivo a partire dal 18 lugl...
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![]( "Tiffany & Co.: la nuova campagna celebra i 130 anni dell'anello più iconico")
Tiffany & Co.: la nuova campagna celebra i 130 anni dell'anello più iconico...coppie davano il via a nuovo capitolo del loro romantico viaggio d’amore. Entrambe le campagne sono create dall’agenzia Ogilvy & Mather di New York.Le immagini appariranno sulla stampa cartacea e online con l’hasht...
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![]( "L’Oréal, Nivea, Dove e Chanel sono i marchi preferiti sulle reti sociali")
L’Oréal, Nivea, Dove e Chanel sono i marchi preferiti sulle reti sociali...In occasione dell'appuntamento pubblicitario Cannes Lions, l'agenzia Social@Ogilvy ha svelato i risultati di un sondaggio condotto sulle reti sociali. L'indagine mostra che L’Oréal, Nivea, Dove e Chanel dominano la...
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![]( "Icebreaker nomina una nuova direttrice del marketing")
Icebreaker nomina una nuova direttrice del marketing...internazionale. La dirigente ha trascorso la maggior parte della propria carriera all'interno di agenzie come Ogilvy & Maher a Singapore o Colenso BBDO a Auckland.
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![]( "Timberland lancia la nuova campagna di comunicazione “Earthkeepers On the Water\"")
Timberland lancia la nuova campagna di comunicazione “Earthkeepers On the Water"...off-line e on-line, punto vendita ed eventi sul territorio.www.earthkeepers.it Il progetto, ideato e realizzato da Neo@Ogilvy, è un’attività di comunicazione a 360° che, partendo da un’esperienza reale raccontata s...
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![]( "Digel affida l’Europa meridionale a Cristobal-Felipe Machhaus")
Digel affida l’Europa meridionale a Cristobal-Felipe Machhaus...Kessler Gruppe, specialista in guanti di alta gamma. In precedenza, ha anche lavorato per l'agenzia di comunicazione Ogilvy come junior project manager. Bruno Joly (Versione italiana di Gianluca Bolelli)
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![]( "Gap apre un ufficio design a New York")
Gap apre un ufficio design a New York...Jennifer Giangualano. Last but not least, Gap ha affidato la realizzazione delle sue campagne pubblicitarie mondiali alla Ogilvy&Mather. Seth Farbman, direttore dell'agenzia, passa dalla parte del cliente, diventa...
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![]( "Louis Vuitton riunisce Pelé, Zidane e Maradona")
Louis Vuitton riunisce Pelé, Zidane e Maradona...leggende del calcio: il brasiliano Pelé, l'argentino Maradona e il francese Zidane. Fotografata da Annie Leibovitz e firmata Ogilvy Paris, la campagna sarà pubblicata nelle edizioni del prossimo giugno di riviste e...
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![]( "KaDeWe Group: Carsten Hendrich ist neuer Marketing-Chef")
KaDeWe Group: Carsten Hendrich ist neuer Marketing-Chef...Verantwortung.Gestartet hatte Hendrich seine Karrier auf Agenturseite bei Jung von Matt als Planning Director und bei Ogilvy & Mather als Account Director."Mit seiner Expertise im stationären Handel und digitalen R...
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![]( "Unibail-Rodamco-Westfield vertraut Barbara Somogyiova das europäische Leasing an")
Unibail-Rodamco-Westfield vertraut Barbara Somogyiova das europäische Leasing an...fünf Jahre lang für die internationale Entwicklung der Lyst Fashion Group verantwortlich war. Sie arbeitete auch bei Ogilvy, Barilla and Retail Group Spa.Bei Unibail-Rodamco-Westfield umfasst ihre neue Verantwortun...
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![]( "Brand-Marketing-Chef Carsten Hendrich verlässt Zalando")
Brand-Marketing-Chef Carsten Hendrich verlässt Zalando...Executive Director Brand Management and Communication bei Bogner und in der Werbebranche bei Agenturen wie Jung von Matt und Ogilvy & Mather.An die Stelle von Hendrich tritt Jonathan Ng, der als Director Marketing ...
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![]( "Dodenhof: Heike Saalabian leitet das Marketing")
Dodenhof: Heike Saalabian leitet das Marketing...Brand Director Marketing im Stuttgarter Modeunternehmen Breuninger, zu dem sie nach 15-jähriger Tätigkeit für die Agentur Ogilvy & Mather Germany wechselte."Wir freuen uns sehr über die kompetente Verstärkung unser...
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![]( "Schöffel überarbeitet Marketing-Strategie")
Schöffel überarbeitet Marketing-Strategie...ein breites Portfolio in verschiedenen Branchen.Schöffel hatte bis Ende 2017 mit der international tätigen Werbeagentur Ogilvy & Mather kooperiert. Auch mit der neuen Agentur will man weiterhin auf den Claim "Ich b...
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![]( "Adler kooperiert mit Harald Glööckler")
Adler kooperiert mit Harald Glööckler...Werbespot wurde dafür im Adler-Flagshipstore in Haibach gedreht. Entwickelt wurde der Spot von der Frankfurter Dependance von Ogilvy.
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![]( "Adler: Imagekampagne gegen den Schönheitswahn")
Adler: Imagekampagne gegen den Schönheitswahn...Bereichsleiterin Marketing bei Adler.Die Idee hinter der neuen Imagekampagne stammt von der Frankfurter Agentur Ogilvy & Mather, die den bisherigen Etathalter Thjnk ablöst. Sie soll zeigen, dass in den pinkfarb...
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![]( "Houdini Sportswear an den Ispo Awards ausgezeichnet")
Houdini Sportswear an den Ispo Awards ausgezeichnet...en Städten ist dies natürlich besonders nützlich. Der Preis in der Sparte Kommunikation ging wohlverdient an Memac Ogilvy Label. Als in Tunesien ein Match aus Sicherheitsgründen ohne Zuschauer veranstaltet werden...
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![]( "Bogner: Neuer Mann für’s Kommunikative")
Bogner: Neuer Mann für’s Kommunikative...und das Visual Merchandising verantwortlich war. Davor war der Diplom-Kaufmann u.a. bei den Agenturen Jung von Matt und Ogilvy & Mather tätig.
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![]( "Digel vertraut Cristobal-Felipe Machhaus Südeuropa an")
Digel vertraut Cristobal-Felipe Machhaus Südeuropa an...ezialist für den gehobenen Bereich, zuständig. Zuvor hat er als Junior Project Manager bei der Kommunikationsagentur Ogilvy gearbeitet.
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![]( "把“摩洛哥坚果油”从中东带到全世界，Moroccanoil 是如何用10年成长为国际性品牌的？")
把“摩洛哥坚果油”从中东带到全世界，Moroccanoil 是如何用10年成长为国际性品牌的？...等品牌“给予女性自信”的主题有别，Moroccanoil 更多的重点放在为女性赋能。Badger + Winters 创始人 Madonna Badger 指出：“不要用外观来判断和赞美女性，要问她们究竟是谁，她们在做什么。”Boutique@Ogilvy 高级副总裁兼总监 Brooke Bashill 表示：“想在当今社会打造一个品牌，必须清楚地了解顾客的价值，以及如何与他们的价值观相符。人们关心好的产品，但他们还想要更深...
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![]( "英国Selfridges百货公司2015财年收入持续增长但利润下滑")
英国Selfridges百货公司2015财年收入持续增长但利润下滑...至今拥有100多年历史的Selfridges 百货十年前被Weston 家族旗下投资公司Wittington Investments Group 收购。Weston家族此前已经拥有五个百货品牌，包括加拿大的Holt Renfrew 和Ogilvy 、英国的Selfridges & Co.、爱尔兰的Brown Thomas以及荷兰的de Bijenkorf，目前这些百货由Selfridges Group控制经营。 去年，Wes...
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![]( "亚马逊赞助纽约男装周 它打算怎么玩？")
亚马逊赞助纽约男装周 它打算怎么玩？...热的技术控来做这件事，我可能会担心，但他们确实在拥有时尚经验的人身上进行了投资。” 博杜安的时尚经验并不完全是在时装店里穿针引线的那种经验。 带着历史学学位从三一学院(Trinity College)毕业之后，她在纽约的奥美集团(Ogilvy&Mather)工作了十年，直接面向市场营销和广告业务。1990年代中，她搬到旧金山，开始为Gap公司效力，帮助它建立消费者数据库、忠诚顾客计划以及私人品牌信用卡。博杜安说，那是“她...
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![]( "数字营销领域强势，WPP 集团坐实传媒行业老大")
数字营销领域强势，WPP 集团坐实传媒行业老大...受益于新市场拓展和数字营销领域的强势，全球最大传播集团 WPP 进一步巩固了传媒行业老大的地位。 WPP 是全球最大传播集团，总部位于英国伦敦，在 111个国家雇佣了超过 17.9万员工。WPP 旗下拥有 JWT (智威汤逊）和 Ogilvy & Mather （奥美）等知名广告公司，客户包括福特、联合利华和微软等。 财务表现 据路透社报道，去年十月，WPP 集团曾调整全年业绩预期，CEO Martin Sorrell...
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![]( "Stella Luna秋冬发布演绎\"多脚恋\"")
Stella Luna秋冬发布演绎"多脚恋"...别研究、文化研究、精神分析、女性主义的探索主题，在众多学者带领下世人才得以一窥女人与鞋子之间复杂多变的欲望世界，而从“恋鞋癖”到“多脚恋”，女人与鞋子之间的爱欲，正在走向新高潮。 创作“多脚恋”主题与万人多脚恋鞋的影像视觉，Ogilvy Fashion创意长许舜英希望突破现有的时尚视觉，为Stella Luna创造出与众不同的、有时尚观点的美学语言，每一季Stella Luna的广告都是话题焦点，这一次09/10秋...
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![]( "2008\"时尚创意空间\"19日开幕")
2008"时尚创意空间"19日开幕...师、建筑大师黑川雅之，法国商品直觉营销创始人Béatrice Querette将围绕“时尚创意的传达与价值实现”、“创意.设计.品牌价值”等主题进行精彩演讲；著名时尚艺评家、原上海当代艺术馆创意总监、上海外滩18号艺术总监陆蓉之，OgilvyFashion& Lifestyle(奥美时尚)创意长、著名创意人许舜英，科宝博洛尼家居集团董事长蔡明，雅天妮中国有限公司集团主席谢超群将展开“创意如何提升品牌价值”的专...
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![]( "«Умное» платье расскажет о домогательствах")
«Умное» платье расскажет о домогательствах...Рекламное агентство Ogilvy, в рамках создания кампании для швейцарского производителя напитков Schweppes, разработало «умное» платье Dress for respect, которое может считывать нежелательные для женщины прикосновения
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![]( "Gap запускает глобальную маркетинговую кампанию")
Gap запускает глобальную маркетинговую кампанию...же время Сет Фарбман был назначен директором Gap по глобальному маркетингу, а в качестве агентства для бренда выбрано Ogilvy & Mather. Коллекция “1969” В рамках кампании снято порядка 30 видео, которые будут размещ...
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![]( "レザー製品の\"裏側\"をリアルに表現した衝撃動画がカンヌライオンズで金賞")
レザー製品の"裏側"をリアルに表現した衝撃動画がカンヌライオンズで金賞... バンコクの広告会社Ogilvy & Matherが制作を手掛けた動物愛護団体PETAアジアのキャンペーン動画「Behind the Leather」が、世界最大級の広告賞「カンヌライオンズ」のデザイン部門で金賞2つとプロモ＆アクティベーション部門で銅賞を獲得した。（※この動画にはショッキングな表現が含まれています。） 「Behind the Leather」は、革製品が多くの動物の命を犠牲にしていることの意識を高めるキャ...
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![]( "Grazi Massafera estrela campanha \"Night Glam\" da Lince")
Grazi Massafera estrela campanha "Night Glam" da Lince...reforçamos o que está dando certo e a credibilidade aumenta cada vez mais", completa. Na campanha criada pela agência Ogilvy, a atriz foi clicada pelo fotógrafo Maurício Nahas, com beleza assinada por Henrique Mart...
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![]( "ModaLisboa: 48.ª edição arranca quinta com 1.º Global Fashion Exchange")
ModaLisboa: 48.ª edição arranca quinta com 1.º Global Fashion Exchange...responsável pela pelas coleções de alta-costura da Vivienne Westwood, Brigitte Stepputtis, da diretora da The Boutique Ogilvy & Mather, Brooke Blashill, ou o diretor criativo, ilustrador e editor das edições do Jap...
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![]( "Redes sociais: L’Oréal, Nivea, Dove e Chanel, marcas preferidas")
Redes sociais: L’Oréal, Nivea, Dove e Chanel, marcas preferidas...Por ocasião do encontro Cannes Lions, agência Social@Ogilvy revelou os resultados de enquete realizada em rede social, que demonstram que L'Oréal, Nivea, Dove, Chanel dominam a lista de marcas favoritas.
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![]( "Marca apoia campanha contra o câncer de pele")
Marca apoia campanha contra o câncer de pele...A Ogilvy Brasil, com o apoio da marca Sol de Janeiro, cria uma campanha contra o câncer de pele. Tatuadores de todo o Brasil estão sendo capacitados por médicos para identificar sinais da doença.
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![]( "Use a linguagem corporal do cliente a seu favor")
Use a linguagem corporal do cliente a seu favor..."Comunicação não é o que nós falamos, mas o que as pessoas entendem". A frase, de um dos maiores publicitários do mundo, David Ogilvy, serve muito bem para a relação entre vendedor e cliente. No varejo, além do que...
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![]( "Estratégias de mobile para marcas em pauta")
Estratégias de mobile para marcas em pauta...pela ESPM, possui mais de oito anos de experiência no mercado de mobilidade, trabalhando em empresas como Editora Abril, Ogilvy, Hanzo, Tectoy Mobile e Tellvox. Na Netshoes desde janeiro de 2012, é o responsável pe...
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![]( "Chanel y L’Oreal, entre las favoritas en redes sociales")
Chanel y L’Oreal, entre las favoritas en redes sociales...en el país para reforzar su estrategia en redes sociales y página web. Según una investigación por la agencia Social@Ogilvy y SurveyMonkey, 5,600 personas en 11 países que utilizan redes como Facebook, YouTube y Tw...
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![]( "Compra Moda Nacional: El portal de la industria textil mexicana")
Compra Moda Nacional: El portal de la industria textil mexicana...crecer deslegitimado este tipo de ideas, pero tampoco lo hagamos intentado tomarle el pelo al consumidor, ya lo dijo David Ogilvy -uno de los padres fundadores de la publicidad moderna- en una lapidaria sentencia "...
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![]( "ModaLisboa: sustentabilidade da moda marca hoje arraque da 48.ª edição")
ModaLisboa: sustentabilidade da moda marca hoje arraque da 48.ª edição... da responsável pelas coleções de alta-costura de Vivienne Westwood, Brigitte Stepputtis, a diretora da The Boutique Ogilvy & Mather, Brooke Blashill, a fundadora e diretora de operações da Fashion Revolution, Carr...
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![]( "ModaLisboa: 48.ª edição arranca quinta com 1.º Global Fashion Exchange")
ModaLisboa: 48.ª edição arranca quinta com 1.º Global Fashion Exchange...responsável pela pelas coleções de alta-costura da Vivienne Westwood, Brigitte Stepputtis, da diretora da The Boutique Ogilvy & Mather, Brooke Blashill, ou o diretor criativo, ilustrador e editor das edições do Jap...
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![]( "Redes sociais: L’Oréal, Nivea, Dove e Chanel, marcas preferidas")
Redes sociais: L’Oréal, Nivea, Dove e Chanel, marcas preferidas...No encontro Cannes Lions, agência Social@Ogilvy revelou resultados de uma enquete efetuada nas redes sociais, que mostram que L'Oréal, Nivea, Dove, Chanel dominam o ranking das marcas
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![]( "Use a linguagem corporal do cliente a teu favor")
Use a linguagem corporal do cliente a teu favor..."Comunicação não é o que nós falamos, mas o que as pessoas entendem". A frase, de um dos maiores publicitários do mundo, David Ogilvy, serve muito bem para a relação entre vendedor e cliente. No retalho, além do qu...
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![]( "Holt Renfrew names Sebastian Picardo new CEO")
Holt Renfrew names Sebastian Picardo new CEO...network across Canada, as well as its online platform. The company is currently updating its newly inaugurated Holt Renfrew Ogilvy in Montreal, and completed significant renovations at its Toronto 50 Bloor Street W...
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![]( "Rankin launches creative agency, industry heavyweights and key brands are on board")
Rankin launches creative agency, industry heavyweights and key brands are on board...players Richard Pinder (formerly of Publicis Groupe and Crispin Porter) as CEO, and Christine Jones (who was previously at Ogilvy & Mather and WPP) as Executive Creative Director.The Rankin agency officially launch...
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![]( "Unibail-Rodamco-Westfield puts Barbara Somogyiova in charge of European leasing")
Unibail-Rodamco-Westfield puts Barbara Somogyiova in charge of European leasing...years, following a five-year stint overseeing international development at the Lyst Fashion Group. She has also worked at Ogilvy, Barilla and Retail Group Spa.At Unibail-Rodamco-Westfield, her new responsibilities ...
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![]( "Crocs add to board with brand strategy advisor Bill Gray")
Crocs add to board with brand strategy advisor Bill Gray...in 2010, Gray worked with global communications firm The Ogilvy Group, where he led strategy for Unilever and American Express, as well as other CPG brands. He was also CEO of Ogilvy Group North America from 2005 t...
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![]( "Holt Renfrew Montreal and Ogilvy merger scheduled for 2020")
Holt Renfrew Montreal and Ogilvy merger scheduled for 2020...Holt, Renfrew & Co., Limited is gearing up to overhaul its Ogilvy flagship in Montreal for the inauguration of Holt Renfrew Ogilvy, scheduled for 2020.
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![]( "Hijab goes mainstream as advertisers target Muslim money")
Hijab goes mainstream as advertisers target Muslim money...market and they are incredibly brand savvy, so they want to spend their money," said Shelina Janmohamed, vice-president of Ogilvy Noor, a consultancy offering advice on how to build brands that appeal to Muslim aud...
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![]( "Dove launches 'alternative facts' campaign")
Dove launches 'alternative facts' campaign...then, 'alternative facts' has gone viral, spawning memes and jokes across the internet.The advertisement, created by Ogilvy London, is currently found exclusively in newspapers in the United Kingdom.Dove is not the...
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![]( "WPP sees signs of post-Brexit recovery in British ad market")
WPP sees signs of post-Brexit recovery in British ad market...group has been outperforming rivals in recent years, doing particularly well in the United States.The owner of agencies Ogilvy & Mather, Young & Rubicam and JWT reported first-half like-for-like net sales up 3.8 pe...
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![]( "British companies prepare for long night to possible Brexit")
British companies prepare for long night to possible Brexit...partners that this is not something they should regard as a hostile act," said Miles Young, chairman of advertising agency Ogilvy & Mather, part of British group WPP.Another senior FTSE 100 executive told Reuters t...
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![]( "Icebreaker appoints new chief marketing officer")
Icebreaker appoints new chief marketing officer...Zealand outdoor clothing brand recruits Louise Kuegler to run its global marketing strategy. Kuegler previously worked for Ogilvy & Maher in Singapore and, prior to that, Colenso BBDO in Auckland.
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![]( "Crocs add to board with brand strategy advisor Bill Gray")
Crocs add to board with brand strategy advisor Bill Gray...in 2010, Gray worked with global communications firm The Ogilvy Group, where he led strategy for Unilever and American Express, as well as other CPG brands. He was also CEO of Ogilvy Group North America from 2005 t...
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![]( "GBTL signs Amitabh Bachchan as brand ambassador")
GBTL signs Amitabh Bachchan as brand ambassador...Grasim has all-India presence through an elaborate and well-established pan-India distribution network. "I am happy that Ogilvy & Mather is reunited with GBTL - Grasim. I am also overjoyed that the company has got...
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![]( "Amazon India launches new marketing campaign, '#KaroMilkeTayyari'")
Amazon India launches new marketing campaign, '#KaroMilkeTayyari'...importance of the human connect, whilst we take care of your shopping needs.” The campaign has been conceptualised by Ogilvy & Mather, Bangalore and will have a separate execution for the Southern markets in Tamil,...
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![]( "Hijab goes mainstream as advertisers target Muslim money")
Hijab goes mainstream as advertisers target Muslim money...market and they are incredibly brand savvy, so they want to spend their money," said Shelina Janmohamed, vice-president of Ogilvy Noor, a consultancy offering advice on how to build brands that appeal to Muslim aud...
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![]( "Dove launches 'alternative facts' campaign")
Dove launches 'alternative facts' campaign...then, 'alternative facts' has gone viral, spawning memes and jokes across the internet.The advertisement, created by Ogilvy London, is currently found exclusively in newspapers in the United Kingdom.Dove is not the...
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![]( "Icebreaker appoints new chief marketing officer")
Icebreaker appoints new chief marketing officer...Zealand outdoor clothing brand recruits Louise Kuegler to run its global marketing strategy. Kuegler previously worked for Ogilvy & Maher in Singapore and, prior to that, Colenso BBDO in Auckland.
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![]( "Outdoor clothing makers seek growth as Europe stagnates")
Outdoor clothing makers seek growth as Europe stagnates...falling profits over the next two to three years as its invests in new products, advertising and shops. The group called in Ogilvy & Mather to help it come up with a new advertising campaign, which has been running...
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![]( "Ad giants seek catchy tunes at MIDEM music market")
Ad giants seek catchy tunes at MIDEM music market...reaching new audiences.On the advertising side of things, perceptions have changed too, explained Tara Austin of the Ogilvy agency, who travelled to the Riviera gathering to audition artists for the next Dove cosme...
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![]( "Gap brand looks to New York for creative focus")
Gap brand looks to New York for creative focus...based in San Francisco until now.The company named ad executive Seth Farbman as its new chief marketing officer, and Ogilvy & Mather -- where Farbman was a worldwide managing director -- will become the brand's new...
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![]( "Woods to launch title bid at Torrey Pines")
Woods to launch title bid at Torrey Pines... of Ireland and American Davis Love III. Other notable threesomes include South African Ernie Els, Australia's Geoff Ogilvy and Britain's Justin Rose; Fijian Vijay Singh, Spaniard Sergio Garcia and American Stewart...
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![]( "Chanel y L’Oreal, entre las favoritas en redes sociales")
Chanel y L’Oreal, entre las favoritas en redes sociales...en el país para reforzar su estrategia en redes sociales y página web. Según una investigación por la agencia Social@Ogilvy y SurveyMonkey, 5,600 personas en 11 países que utilizan redes como Facebook, YouTube y Tw...
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![]( "Compra Moda Nacional: El portal de la industria textil mexicana")
Compra Moda Nacional: El portal de la industria textil mexicana...crecer deslegitimado este tipo de ideas, pero tampoco lo hagamos intentado tomarle el pelo al consumidor, ya lo dijo David Ogilvy -uno de los padres fundadores de la publicidad moderna- en una lapidaria sentencia "...