Afound, the newest brand in the H&M Group portfolio, has this week launched a beauty offer that promises to deliver to “existing and new customers the chance to find their favourite products at a great price”.
Logistics issues may have been a problem for H&M in the US, France, Italy and Belgium in Q3 but the quarter was mainly about good news as online surged, AI and analytics tech delivered, and sales recovered.
H&M’s homeware brand has launched an experimental voice assistant application, developed with Google, in the UK this week. Called H&M Home Stylist, the development was first presented at Stockholm Fashion Tech Talks.
H&M is upbeat despite a tough six months, saying it's on the right path, is improving the product mix, seeing good results from new launches and scaling up tech developments that offer future profit potential.