
Fashion retailer H&M’s newest independent business, outlet brand Afound, will focus more on online expansion and less on physical store expansion than previously planned, it said on Tuesday.
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Fashion retailer H&M’s newest independent business, outlet brand Afound, will focus more on online expansion and less on physical store expansion than previously planned, it said on Tuesday.
The Swedish fashion conglomerate is launching the concept outlet store and marketplace in the Netherlands later this year, it has announced, with a digital marketplace planned for fall.
As the H&M Foundation celebrated its Global Change Award winners, FashionNetwork.com visited the Swedish apparel giant’s headquarters to try to understand the CSR challenges faced by the group.
Ralf Wein, who since 2016 has been in charge of Spain and Portugal for H&M, has been appointed head of France for the Swedish fashion retailer, replacing Thomas Lourenço, who held the post from 2008.
The fast-fashion giant, after terminating Cheap Monday, is incorporating online-only label Nyden within the main H&M website, putting a stop to its existence as an independent brand.
H&M has announced that jeans label Cheap Monday, which it bought in 2008, is closing down. An unsurprising end for a venture which began in 2004 and nevertheless revolutionised the jeans market.
Logistics issues may have been a problem for H&M in the US, France, Italy and Belgium in Q3 but the quarter was mainly about good news as online surged, AI and analytics tech delivered, and sales recovered.
H&M’s homeware brand has launched an experimental voice assistant application, developed with Google, in the UK this week. Called H&M Home Stylist, the development was first presented at Stockholm Fashion Tech Talks.
H&M is upbeat despite a tough six months, saying it's on the right path, is improving the product mix, seeing good results from new launches and scaling up tech developments that offer future profit potential.
H&M is continuing to think differently with its newest retail brand Afound set to debut in Stockholm in mid-June and keep things local as year one sees it rolling out further in Sweden only.