Gucci plans to stage its next runway show in Los Angeles, the first time the Florentine marque has staged a show in the United States in six years. In the label's centennial year, it will hold a catwalk event on Nov. 3.
According to a study from data analysis specialist Retviews, the label's success is down to its focus on its assortment, which brings together exclusivity and inclusivity, and its reactiveness to trends.
Gucci tapped artist Sean Vegezzi to make the film, which features conversations with Gucci's Alessandro Michele and The North Face design manager global collaborations, archives, and special projects, David Whetstone.
The North Face x Gucci collection will debut in China through a series of specifically designed stores and Gucci Pin pop-up stores, and a limited selection of pieces will also become available on gucci.com.
Faced with consumers who are increasingly demanding in terms of brand values, luxury labels are undergoing a sea change, extending their vision beyond products. Gucci more than others, through its unique initiatives.
Where were Ben Hecht or Federico Fellini just when you needed them? Gucci’s online TV series whose finale episode premiered on Sunday night didn't set the cinematic world on fire, but its GucciFest sure impressed.