A strong and coherent image, a good international and online presence, and a certain agility have allowed designer labels to establish their success. This has proved a winning formula but it could evolve with Covid-19.
Day two of Paris haute couture featured 11 brands on the calendar, opening with gutsy retro chic by Chanel, but most couturiers, with far less resources, showed contemplative clothes, created quietly during confinement.
Along with big names like Chanel and Dior, a number of other brands showed their vitality on Tuesday, with Julien Fournié, Stephane Rolland, Alexandre Vauthier and RVDK all presenting their contemporary twist on couture.
Muaddi’s own footwear designs are a combination of classic and cool -- from feather and jewel-adorned slings to iridescent latex thigh-highs -- and her shoes have been seen on Rihanna both in public and on Instagram.
To coincide with its recent arrival on the Oxford Street fashion scene, luxury retailer Flannels has partnered with 10 international designer labels and will be dropping exclusive styles over the coming weeks.