The British Fashion Council is teaming up with Amazon Fashion during London Fashion Week for an initiative that should not only support emerging designers but also underlines Amazon's ambitions in higher-end fashion.
Under the 'Act for Good' campaign, those who donate to A Common Thread through Omaze will be entered into the running to win VIP experiences, like the opportunity to shadow Annie Leibovitz on a Vogue photo shoot.
Launched through Amazon.com, the digital storefront offers apparel and accessories from 20 American brands, including many small and medium-sized CFDA member businesses, with more to be added in the future.
HanesBrands announced on Tuesday that it has signed a multiyear agreement with e-commerce giant Amazon for the exclusive distribution of its value-priced C9 Champion brand, previously available only at Target stores.
Accused of selling products from blacklisted factories, Amazon has published a list of the 1,000 or so companies that produce goods for its private labels – a step in the right direction, according to Human Rights Watch.
Amazon Fashion has launched five of its own private-label brands in Europe, but another 103 have already been introduced in the US by the web giant, although it denies claims it is competing with client brands.