After losing the profitable Gucci licence in 2017, the Italian eyewear group has announced the end of the long-standing deal with Dior, whose licence will go to Thélios, the company set up by LVMH and Marcolin.
Italian eyewear group Safilo is working to sign up new brand partners by the end of this year, well before it loses its Dior licence at the end of 2020, Chief Executive Angelo Trocchia said in an interview on Monday.
David Beckham has signed a 10-year eyewear license agreement with Italian eyewear specialist Safilo Group, whose portfolio includes licenses for Dior and Fendi. The first collection is set to launch in January 2020.
Eyewear company Safilo has renewed its global licensing agreement for the exclusive design, manufacturing and worldwide distribution of ophthalmic and sunglass collections for the Tommy Hilfiger brand through 2025.