In the last year, the luxury industry’s digitalisation process has accelerated at all levels, radically transforming the labels’ relationship with the public, as shown recently by Bottega Veneta, Versace and Balmain.
Gameswear start-up Fulllife has yet to drop a collection, but the company headed by French entrepreneurs Alexandre Malsch, Bruno Maugery, Thomas Chambolle and Philippe Vial has already raised €2.5 million.
Burberry on Friday announced the opening of its long-awaited social retail store in China’s technology hub Shenzhen, “blending the physical and social worlds in a digitally immersive retail experience”.
The partnership will see the launch of eight custom-branded, augmented reality [AR] lenses from L’Oréal brands like Garnier, Lancôme, L’Oréal Paris, and Maybelline, featured in a dedicated beauty area on Snap Camera.
Animal rights organisation Peta has taken advantage of the downturn in the stock markets. Peta’s U.S. subsidiary has bought shares in around 20 businesses including Kering, Burberry, Ralph Lauren, and Guess.