Innovation and sustainability are two of the linchpins of H&M's long-term strategy. In parallel with the drop of H&M’s Colour Story collection, FashionNetwork.com spoke with the Swedish group’s creative advisor.
H&M is putting more support behind Thursday’s launch of its Simone Rocha collaboration with a digital experience “activated via a beautiful, limited-edition book created in collaboration with painter Faye Wei Wei”.
The pandemic has interrupted the usually packed schedule of retailer-designer collabs, but some have still been happening and one of the biggest names in the collabs space, H&M, has announced a link-up with Simone Rocha.
H&M is linking up with Jeremy Scott/Moschino for its big collaboration this November and it chose Coachella and Gigi Hadid to reveal it in an Instagram Live chat that hints at innovative marketing for the collection.