Large-scale store openings may be on hold due to Covid, but with China already recovering, it’s being prioritised. H&M Group said on Friday that Nordic lifestyle brand Arket will open a flagship in Beijing this autumn.
H&M Group is to launch its lifestyle brand Arket in China for the autumn, although it won’t be opening a physical store. Instead, it will open a digital flagship store on Alibaba Group’s B2C e-commerce platform Tmall.
Set to launch on Tmall, the Revlon Inc-owned cosmetics brand is gearing up to wield the power of celebrity as it re-enters the market, while its parent company continues to struggle with financial instability.