The biggest beauty names are in a race to snap up the most dynamic brands globally and Anglo-Dutch consumer-products giant Unilever is one of the most active names, its latest big buy being J-Beauty brand Tatcha.
Brazilian cosmetics firm Natura expects to boost revenues by investing in brand and digital capabilities after sealing a deal to merge with Avon Products and control 76% of the new company, executives said on Thursday.
To support its growth strategy, cosmetics company Avon has announced that its new mobile app ‘Avon Go’ will be available to representatives in 17 markets worldwide following a successful trial in the UK.
Brazil cosmetics company Natura intends to invest up to $5 million in new brands in beauty and wellness segments in Europe and the United States through venture capital funds, executives said on Friday.
Goran Petrovic is moving from Avon Canada to Avon Worldwide to drive the transformation plan in Eastern Europe and Russia. His relocation coincides with LG Household & Health Care’s acquisition of New Avon LLC.