BoohooMan has unveiled its face for 2020 and has selected MMA fighter and light-heavyweight world champion Jon Jones. The company has favoured sports stars to reach its target audience in recent years.
The luxury retailer has partnered with various men’s brands to celebrate the launch of menswear on 27 January. Key brands include Prada, Gucci, Loewe, Bottega Veneta, Valentino, Saint Laurent and Balenciaga.
Moving on from whimsical themes such as camp, punk and Catholicism, the theme for the Metropolitan Museum of Art’s Costume Institute 2020 event and exhibition will be “About Time: Fashion and Duration.”