The Canadian backpack brand founded by Jamie and Lyndon Cormack in 2009 has brought in new backers. Eurazeo, CGA and HOOPP have all taken minority stakes in the company to help turn it into a global lifestyle brand.
Adrian Cheng's C Ventures, an investment fund focused on global next-generation fashion, retail and media companies, has just invested in Finery, an automated online wardrobe platform and Undone, a custom watch label.
This week in Paris, Adrian Cheng announced the launch of a significant new investment fund to target what Cheng sees as the key consumer market of this century – Millennials and Generation Z in China. Call them BATers.