The latest player to enter the rapidly developing fashion rental market is Swedish fast fashion giant H&M, with a deft high street collection of archival evening wear, in a concept store that opens this Friday.
At the launch of the new version of the connected jacket featuring Google’s Jacquard technology, Paul Dillinger, in charge of innovation at Levi’s, spoke of the denim label’s technological and ecological commitments.
The apparel retailer announced a series of new sustainability goals on Thursday, including a pledge to be carbon neutral by 2030, as well as plans for water reduction and increased use of sustainable raw materials.
There may be a certain amount of scepticism around big company commitment to sustainability, but the Better Cotton Initiative (BCI) said its members sourced more than 1m metric tonnes of Better Cotton in 2018.
Ahead of the release of its latest ReBotl shoe capsule, the outerwear brand has announced an artistic collaboration with Middle Eastern sustainability pioneer Bee’ah to highlight the problem of plastic use in the UAE.