Subscription boxes continue to win new fans in the UK and while food is the most popular product category, beauty is second with the channel becoming a key one for beauty product sales, especially to young consumers.
Birchbox announced Tuesday that it will raise its prices and introduce a new tiered pricing structure, promising to reward paying customers with increased personalization and a wider selection of top quality products.
The UK subscription box market continues to go from strength to strength and the latest report on the sector, from parcels carrier Royal Mail, said it should reach a total value of £1 billion by as soon as 2022.
The pharmaceutical retail group has taken a minority stake in the monthly beauty subscription service, announcing plans for a partnership that will see Birchbox shops appearing in Walgreens locations from December.
Estee Lauder topped expectations for quarterly profit on Wednesday but investors were worried about slowing U.S. sales as fewer shoppers visit department stores where the company sells a bulk of its products.