Few British fashion boutiques have as much mystique as Browns, the central London emporium which opens April 12 in a swish new location at 39 Brook Street, with an uber-innovative redesign and a sustainable restaurant.
Browns has linked up with the Nordic talent platform Designers’ Nest and has chosen Swedish designer Emma Gudmundson to create a collection that will be sold exclusively in-store and online by the London-based boutique.
As many luxury brands struggle, we spoke to Sergey Arkhangelskiy, boss of Reality technology start-up Wanna – which is working with the likes of Gucci, Farfetch and Puma – and aiming for a 200% growth rate this year.
Few Scandinavian brands have had as much impact of late as Ganni, which just staged a double-header in this February’s edition of Copenhagen Fashion Week. We met the husband and wife CEO and designer to find out more.
Casablanca, the upbeat party-hearty French brand enjoying explosive growth, debuted its first womenswear collection this weekend with a Casino Royale-style after-party video shot on the Champs-Élysées.
Browns is backing Versace’s low-waist trousers for the SS21 season, as well as Bottega Veneta’s summer jumpsuit, Gucci’s flared jeans and Kwaidan Editions’ oversized blazer in the season’s hot, bright green.
Shoppers have shunned physical stores to avoid catching Covid-19, and accelerated a shift to online shopping that was underway before the pandemic. The effects are being felt throughout Britain's high streets.