It is hard to imagine a more venerable luxury brand than Cartier, which has a reputation for artisanal excellence second to none. Yet, the majority of its audience is that lodestone of modern marketing, millennials.
Located at 225 West 57th Street at the base of Central Park Tower, the mega 320,000 square-foot store offers seven levels of retail space and will play host to a series of exclusive releases and collaborations.
In its 200th year, the world’s oldest shopping destination is adding a raft of new brands with London’s luxury Burlington Arcade announcing the arrival of Christian Louboutin, Harrods, Mou London and Baudoin & Lange.
The new three-level, 140,000 square-foot location plays host to a new service concept, a new beauty and wellness experience, and a wide offering of clothing, shoes and accessories for men, women and children.
Shares of US online luxury reseller The RealReal Inc jumped 40% in their debut on Friday, giving it a market capitalization of $2.32 billion and signalling increased investor appetite for listings of consumer companies.