As anticipated last week by FashionNetwork.com, the Portuguese designer, ex-creative director of Lacoste, replaces Carol Lim and Humberto Leon as creative director at LVMH-owned Kenzo, also overseeing its brand image.
Fast Retailing has taken a minority interest in Lemaire, the brand established by Christophe Lemaire and Sarah-Linh Tran, and is deepening the Uniqlo link with the man who is artistic director at its Paris R&D Centre.
Uniqlo said customer demand has led it to begin taking earlier-than-expected advance orders for the game wear that Roger Federer wore at Wimbledon as its new deal with the tennis champ starts to pay off.
Uniqlo has announced a partnership with tennis champion Roger Federer who has become the Japanese retail giant’s newest global brand ambassador. He'll wear Christophe Lemaire-designed pieces using Dry Ex technology.