The former professional trade fair, since transformed by Zalando into a hybrid event combining trade show with fashion and music festival, returns to Berlin for its third edition from 31st August to 2nd September.
A recent study of teenagers’ conversations by Engagement Labs has found that they are moving away from traditional youth brands such as Abercrombie & Fitch, as Nike continues to cement its position as a Gen-Z favorite.
As the sneaker industry continues its rapid growth and Instagram consolidates its status as the platform of choice for influencers, Adidas dominated a recent ranking of the most popular sneakers on the photo sharing app.
The Great, the Americana-influenced apparel brand created by Current/Elliott founders Emily Current and Meritt Elliott three years ago, has opened its first boutique in West Hollywood on Melrose Avenue.
Ybrands has released a new study ranking the most trustworthy brands according to consumers aged 13-36. While Dove took the top spot across all product categories, Nike reigned supreme among fashion brands.