The former boss of Tommy Hilfiger, who took charge of the German fashion group in June, presented on August 4 his five-year strategy for Hugo and Boss, and spoke to FashionNetwork.com about his market vision.
Hugo Boss has a new growth strategy called Claim 5 that aims to double its sales to €4bn by 2025. It will accelerate growth across all brands, touchpoints, and geographies and will include a branding refresh.
Is the UK's Frasers Group about to make a bid for Hugo Boss? Some investors in the latter seem to think so as its shares jumped on Friday on speculation that shareholder Frasers has ambitions to take control.
Hugo Boss said Oliver Timm has now joined as its Chief Sales Officer (CSO). His arrival comes at a time of big change at the firm as a new CEO prepares to join this summer and it evolves its offer for the ‘new normal’.
Having joined the company last year, Larsson will succeed Emanuel Chirico, who has held the role of CEO since 2006. He will step into his new position at the head of the American conglomerate in February 2021.
The high-end German ready-to-wear giant is currently in talks with the Swiss-born executive, who recently left his post as the head of Tommy Hilfiger and PVH Europe. At Hugo Boss, he would succeed Mark Langer as CEO.
US fashion group PVH Corp. has announced the departure of its head of Europe and of Tommy Hilfiger’s global business. After 23 years with the group, Grieder will be replaced by current PVH Corp. COO Martijn Hagman.