Now the world's most popular fashion house, according to the fashion search platform Lyst, Balenciaga hasn't stopped making the news this year with ideas that seem each more ingenious and avant-garde than the next.
Two weeks after the death of Virgil Abloh, the tabloids are putting forward their hypotheses about who could succeed the designer at the head of Louis Vuitton's menswear collections, with some pointing to Kanye West.
Following the success of its collab with The Simpsons, Balenciaga's next big screen adventure is a short film directed by Harmony Korine. A runway that never happened is the latest strike of genius from Demna Gvasalia.
The BFC promised a new and different experience for The Fashion Awards on Monday night and it justified the hype. Yet it was also a sad event given the news of the death of 'leaders of change' honouree Virgil Abloh.
Since Friday, the house has been hosting a five-day event showcasing the first haute couture collection from Demna Gvasalia. Showing a selection of 30 looks, the event also features an exhibition and try-on sessions.