In the battle to become the top mass-appeal online fashion retailer, attracting premium brands is key and Zalando has added over 15 names such as Victoria Beckham, Philip Lim, Versace Jeans Couture and MM6 to its offer.
Tiger of Sweden and By Malene Birger owner IC Group is selling its under-performing Saint Tropez brand to DK Company A/S and has also issued a warning that its remaining brands will be weaker than it had expected.
Designers Remix said on Wednesday that Charlotte and Niels Eskildsen have bought back IC Group’s 51% stake in the company and ended their co-ownership deal after 17 years. They plan a deeper focus on sustainability.
Declines at By Malene Birger and Tiger of Sweden meant a challenging year for IC Group, but a new structure means its brands will sink or swim on their own merits at it becomes a holding company and mulls more sell-offs.
After selling off Jackpot and Cottonfield, IC Companys' efforts to focus on the premium segment continue with more sales of its mid-market brands (InWear, Matinique, Part Two and Soaked in Luxury) to DK Company.