DIY dress-making, live-streamed cookery and yoga sessions, competitions: many ready-to-wear labels and retailers are featuring daily activities on their social media channels to amuse their fans and stay connected.
It may take time to see if Desigual’s new brand identity will resonate with consumers, but a series of improvements helped the Spanish business deliver a 121% increase in net profit in the year to 13 March.
For the 2020 spring-summer season, the Desigual label has relaunched an iconic piece from the brand's wardrobe, "The 86," a handcrafted jacket made from a wide range of different fabric and clothing scraps.
Thirty six years after founding the brand, Thomas Meyer is ready to talk publicly about his company. The Spanish businessman outlines the strategy and evolution of a business that turned over 600 million euros in 2019.
Industry veterans including the former CEO of Inditex and the co-founder of Adolfo Domínquez are joining Bimba y Lola's first-ever board of directors. Brand co-founder Uxía Domínquez will act as chair.
After Berlin, Madrid, Malaga and Barcelona, the Spanish company has opened a fifth store in Amsterdam. Driven by new investments, the brand's international expansion will culminate with an opening in Tokyo in 2020.