The Catalan fashion label is upping its omni-channel game by launching a project to expand its e-shop, reaching 150 countries in 2021. Last year, 30% of Desigual's revenue was generated by the e-tail channel.
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157 published items with the word (s) or phrase DESIGUAL in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Desigual to extend e-tail activity to 108 new markets, integrating franchisees")
Desigual to extend e-tail activity to 108 new markets, integrating franchisees -
![]( "Desigual faces up to pandemic with \"gradual\" adjustments for stores and staff")
Desigual faces up to pandemic with "gradual" adjustments for stores and staffThe brand has dismissed drastic changes in favour of plans seeking to adapt its workforce in order to minimise the impact on employees. CEO Alberto Ojinaga intends to "ensure the survival and stability of the company."
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![]( "'Covid-19 has accelerated all our projects for the future,' says Desigual's David Sgreccia")
'Covid-19 has accelerated all our projects for the future,' says Desigual's David SgrecciaAs the brand returns to its store opening plans following Covid-19, FashionNetwork.com spoke to David Sgreccia and Balázs Krizsanyik, the men driving the international expansion of the brand founded by Thomas Meyer.
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![]( "Desigual puts Jordi Balsells in charge of international distribution channel strategy")
Desigual puts Jordi Balsells in charge of international distribution channel strategyThe Catalan label has reshuffled its international organisation, putting the current vice-president Asia, Americas and CEEMEA in charge of the omni-channel business and of international expansion.
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![]( "Christian Lacroix x Desigual: everyday life blooms with bright flowers")
Christian Lacroix x Desigual: everyday life blooms with bright flowersRenowned French couturier Christian Lacroix has designed an ultra-colourful capsule collection for Desigual, in which floral motifs predominate.
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![]( "Fashion labels try to keep people busy in times of isolation")
Fashion labels try to keep people busy in times of isolationDIY dress-making, live-streamed cookery and yoga sessions, competitions: many ready-to-wear labels and retailers are featuring daily activities on their social media channels to amuse their fans and stay connected.
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![]( "Desigual sees 10% drop in sales but net profits more than double")
Desigual sees 10% drop in sales but net profits more than doubleIt may take time to see if Desigual’s new brand identity will resonate with consumers, but a series of improvements helped the Spanish business deliver a 121% increase in net profit in the year to 13 March.
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![]( "Desigual reissues its legendary 'The 86' with rapper Mykki Blanco")
Desigual reissues its legendary 'The 86' with rapper Mykki BlancoFor the 2020 spring-summer season, the Desigual label has relaunched an iconic piece from the brand's wardrobe, "The 86," a handcrafted jacket made from a wide range of different fabric and clothing scraps.
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![]( "Desigual’s Thomas Meyer on the renewed focus on innovation")
Desigual’s Thomas Meyer on the renewed focus on innovationThirty six years after founding the brand, Thomas Meyer is ready to talk publicly about his company. The Spanish businessman outlines the strategy and evolution of a business that turned over 600 million euros in 2019.
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![]( "Desigual’s 2020 show created €2.4m in media buzz in Europe and Americas")
Desigual’s 2020 show created €2.4m in media buzz in Europe and AmericasLeaving the traditional fashion week calendar behind, Desigual presented its 2020 collection in December at Art Basel in Miami. New research shows how the event fared in terms of media impact value.