It is hard to imagine a more venerable luxury brand than Cartier, which has a reputation for artisanal excellence second to none. Yet, the majority of its audience is that lodestone of modern marketing, millennials.
One menswear brand seemingly on the rise is Dunhill, formerly a sleeping beauty in the Richemont luxury conglomerate, with creative director Mark Weston unveiling his most compelling collection yet in Paris on Sunday.
The YNAP buy lit a rocket under Richemont sales last year, but it dented profitability. Yet the group remains strong with jewellery and watches buoyant while Chloé and Dunhill have seen good reactions to new products.
Britain's luxury sector, including names such as fashion house Burberry, could lose up to £6.8 billion in exports a year if the world's fifth largest economy crashes out of the EU without a deal, research indicated.