Chinese sports brand Xtep International Holdings said on Thursday it would buy K-Swiss owner E-Land Footwear USA Holdings Inc for $260 million in an all-cash deal, as it aims to grow into a multi-brand portfolio group.
Harden brings over 20 years of sales and marketing experience to Supra and Kr3w. He has served in executive roles at Adidas, VF Corporation, and Oakley, and he most recently served as VP, Sales of America at Honeywell.
The Joe Jonas-led band stars in the athletic shoe’s latest campaign. The band members appear decked out in retro tennis styles in the first of a series of ads that will target millennial and Gen Z consumers.
Supra is celebrating Decade X, its 10-year anniversary, with an LA pop up and commemorative collection. Supra President Cape Capener spoke with FashionMag about its plans to celebrate this milestone and long-term grow...
The Italian leather goods brand, acquired in 2012 by South Korean group E-Land, has turned to a high calibre manager. Andrea Baldo (formerly with OTB) succeeded Angelo Mazzieri, the company founder's son.