Outdoor apparel brand Patagonia Inc will pause its ads on Facebook Inc and Facebook’s photo-sharing app, Instagram, making it the latest company to join a boycott campaign organized by U.S. civil rights groups.
The Gap-owned brand said it will work with several partners, including Good360, Baby2Baby and Penske Logistics, to distribute the clothing, and will also donate 50,000 reusable masks to Boys & Girls Clubs of America.
The Council of Fashion Designers of America and Vogue have successfully raised over $4 million in relief funding through A Common Thread, the initiative put together to support the U.S. fashion community during Covid-19.
Pyer Moss, Kering, Nike, Estée Lauder and L'Oréal USA have all announced new and updated commitments to providing support, as the state of New York experiences its hardest day of the Covid-19 outbreak.
The Trump administration on Wednesday made official its extra 5% tariff on $300 billion in Chinese imports and set collection dates of Sept. 1 and Dec. 15, prompting U.S. retail companies to warn of price hikes.
In April, Volcom was sold by Kering to a pool of investors including the US brand’s management. It has ambitious plans for the future, as Todd Hymel, CEO of Volcom’s new owner Liberated Brands, told FashionNetwork.com.