Ted Baker is taking a big step on Thursday as it debuts Live Video Shopping for customers in the UK in a deal with Bambuser, the company that also worked with Bestseller on its recent debut in this channel.
Burgeoning collections, not enough inclusivity, over-reliance on promotions: the US lingerie label has its work cut out to refashion its range and shine again, according to a study by marketing metrics firm Retviews.
Last year, Gap, Pimkie and H&M left the Parisian mid-market commercial thoroughfare, while Parfois and Tezenis came in, ahead of JD Sports and the re-opening of the La Samaritaine shopping centre in spring 2020.
After supporting the creation of Livy in 2017, the French group has buttressed its lingerie business by buying a stake in Ysé, an underwear label founded in 2012 by Clara Blocman and Bérengère Lehembre.
The Paris trade court decided to postpone the deadline for submission of offers to acquire the brand until July 18 in order to “give all parties the chance to file” following several withdrawals from applicants.