JD Sports Fashion is turning its attention to esports, the booming international video games competition arena. The UK’s biggest athletic sportswear retailer has signed a commercial partnership deal with Excel Esports.
The house of Dior has chosen French World Cup winner Kylian Mbappé to be its latest ambassador for menswear and the Sauvage scent. The 22-year-old was the star striker when France won the 2018 World Cup in Russia.
The luxury label has created the case for the League of Legends world championship trophy, awarded on Sunday in Paris, while Nicolas Ghesquière designed the outfit of Qiyana, one of the video game’s characters.