Company executives told employees that the company will re-evaluate skincare and makeup lines for “cultural sensitivity,” examining the use of terms like 'brightening' and 'lightening', according to industry reports.
McKinlay will work to achieve company goals for scaled growth, further development of the direct sales force, strengthening of its body-positive image, and the development of the company's current stylist base.
The three-piece collection celebrates the African woman’s beauty, the brand said, with a design that puts a new spin on ancient styles of cameo jewelry, such as cameos of Eros worn by women in ancient Greece.
Dubbed Earth to Skin, the skincare line offers products for under $10 and includes four separate collections, each focused on a different popular skincare ingredient: ‘super fruits,’ ‘super greens,’ honey and tea.
The prestige skincare brand is currently in the process of making its products more vegan-friendly in the US and Canada, with the goal of making its offerings more than 90 percent vegan by the year 2021.