For his latest collection for Christian Dior, creative director of menswear Kim Jones has channelled multiple ideas by the brand’s former creative director, Marc Bohan, the longest-reigning designer at the couture house.
Just as more and more brands opt for being super digital, Christian Dior is keeping it very real; and live, as it did Monday night, when it unveiled its pre-fall 2021 collection to an audience of 1,000 in Shanghai.
If the pandemic has underlined anything in high fashion it is which creative director is the most 360 contemporary designer. That honor falls to Maria Grazia Chiuri, who unveiled a video show for Dior on Monday.
Christian Dior went on a fresh couture voyage this Monday, a virtual trip to an imaginary chateau, all the better to unveil Maria Grazia Chiuri’s latest vision for the house inspired this season by tarot cards.