Hackett London has a new force to drive its AW21 collection campaign. The heritage/fashion menswear brand has hired British racing driver and former Formula 1 world champion Jenson Button to front the new campaign.
Aston Martin has deepened its fashion sector links with two big names joining its board. Net-A-Porter founder Natalie Massenet and ex-Harrods and Saks 5th Avenue exec Marigay McKee are among its new directors.
Hackett was hurt by the pandemic at the tail end of its year to the end of March 2020 and saw sales falling and wider losses. But the firm is continuing to focus on its strategic drive to boost e-tail sales.
Made in collaboration with Tharanco Lifestyles, the initial range will launch nationally this fall, and will be available online and at outdoor and performance clothing retailers throughout North America.
From Scotch & Soda and Hackett launches to accelerating digitalisation and new contracts being prepared, eyewear giant Mondottica has been ultra-busy in 2020, despite the pandemic. Its CEO spoke to Fashionnetwork.com.