Global sports brand Puma has launched a new campaign that explores the meaning of the word "classic" with an all-star cast of iconic culture influencers, who have shaped the sneaker game over the last 50 years.
The virtual influencer phenomenon is growing rapidly in Asia, generating “opportunities and engagement” for brands, according to Saisangeeth Daswani, fashion and beauty analyst at trend intelligence specialist Stylus.
A big capture for Shaftesbury. The London-centric property giant has signed well-known US sister brands American Eagle and Aerie to make their UK store debuts, both taking spaces at its key Carnaby shopping attraction.
Mr Porter, the UK-based luxury e-tailer, has announced the launch of Super Mart, a standalone on-site marketplace showcasing a curated selection of T-shirts, collectables and streetwear from multiple brands.
Already a big draw for sports/youth brands, London’s Carnaby neighbourhood has scored another couple of major wins for landlord Shaftesbury with debut UK stores for The National Basketball Association and Hype.
As Adidas builds on its restructuring programme in Europe, Marina Moguš has been promoted to managing director of its key Central Europe operations. She moves up from the post of general manager of Eastern Europe.