Rapid antigen tests and 30% less capacity characterised the second edition of the Madrid fashion week to be held in hybrid format, a yearning for celebration mixing with calls for women’s rights and guest politicians.
Mayhoola, the group that controls Valentino, Balmain and Pal Zileri, has made a €1 million donation to the fight against Covid-19. It follows a major donation in Italy by the Qatari-based investment vehicle.
A sense of freshness as well as high expectations surround the forthcoming edition of Momad, which is taking place on 6-8 February alongside Shoesroom. The event marks Julia González’s debut as its new director.
The Madrid trade fair welcomed 15,250 visitors and over 800 exhibitors to its February edition, keeping footfall levels high despite a change of direction. International visitors accounted for 25% of the total.
The Madrid trade fair has been trying to offer a more attractive proposition since the appointment of its new director, and has put diversification, design and sustainability at the centre of the event.