Online retail sales surged again in February and fashion was a key beneficiary. And it was encouraging that footwear sales sprang back to life after a tough year due to the pandemic keeping consumers at home.
E-tail sales rose almost 24% last month as physical stores in the UK stayed closed, a new report shows. But fashion struggled and there were warnings that the sector could continue to struggle post-lockdown.
The UK retail lockdown may have sent many consumers to webstores in order to buy the products they wanted, but it also sent online fashion sales spiralling downwards, exploding the myth of an online boom.
We've already heard from the UK's statistics body that e-sales in August were weak and now the key specialist tracking report that monitors such sales has confirmed the weakness, although fashion looked strong
Fashion dragged UK online retail sales growth down last month and m-commerce went into reverse with pureplay e-tailers suffering more than multichannel players as warm weather dented consumer interest in shopping.
Online retail in the UK enjoyed a warm weather boost in February as a mini heatwave sent the e-tail sales rise easily above the averages seen in the last few months, according to the IMRG Capgemini eRetail Sales Index.