
Online retail sales surged again in February and fashion was a key beneficiary. And it was encouraging that footwear sales sprang back to life after a tough year due to the pandemic keeping consumers at home.
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Online retail sales surged again in February and fashion was a key beneficiary. And it was encouraging that footwear sales sprang back to life after a tough year due to the pandemic keeping consumers at home.
The UK’s outbound cross-border e-commerce rose as much as 57% last year and the peak festive trading month, November, saw an increase of 42% year-on-year as well.
E-tail sales rose almost 24% last month as physical stores in the UK stayed closed, a new report shows. But fashion struggled and there were warnings that the sector could continue to struggle post-lockdown.
The UK retail lockdown may have sent many consumers to webstores in order to buy the products they wanted, but it also sent online fashion sales spiralling downwards, exploding the myth of an online boom.
We've already heard from the UK's statistics body that e-sales in August were weak and now the key specialist tracking report that monitors such sales has confirmed the weakness, although fashion looked strong
Fashion dragged UK online retail sales growth down last month and m-commerce went into reverse with pureplay e-tailers suffering more than multichannel players as warm weather dented consumer interest in shopping.
Online retail in the UK enjoyed a warm weather boost in February as a mini heatwave sent the e-tail sales rise easily above the averages seen in the last few months, according to the IMRG Capgemini eRetail Sales Index.
Shoppers are now buying through their smartphones in larger numbers than ever and Q4 reached a tipping point as more of them bought through their phones than their computers for the first time ever.
UK online retail was lacklustre again in January with a year-on-year increase of just 7%. That's roughly half of what the growth was a year ago and the second lowest monthly figure since August 2015.
December's online retail growth was lower than ever in the UK and e-sales actually fell compared to November. It was all the result of extreme consumer caution that shows no signs of easing just yet.