
Luxury is continuing its recovery from the pandemic and a new brand ranking released on Wednesday showed that luxury labels are among the world’s top performers.
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Luxury is continuing its recovery from the pandemic and a new brand ranking released on Wednesday showed that luxury labels are among the world’s top performers.
Interbrand launched its list of the 30 Breakthrough Brands for 2020 on Thursday and a number of fashion and beauty firms are included in the ranking of names that are “set to revolutionise their markets”.
While digital brands remain top of mind for consumers, it's the luxury sector that saw the most brand value growth in 2019, according to Interbrand's ranking of the Best Global Brands.
Luxury’s strength was prominent in the latest Interbrand ranking of the Best Global Brands Thursday, but even the biggest names couldn’t rival digital when it came to the brands that are key for consumers.
Cherokee Global Brands' footwear brand Hi-Tec is launching its first men's and women's apparel collection this fall, inspired by the performance features of the brand's forty-year old shoe business.
Among the world's most powerful brands, Zara has caught up with H&M, Adidas has grown but is still overshadowed by Nike, and Louis Vuitton is the first luxury label ahead of Hermès.
Once again the Interbrand ranking of the world's most valuable brands featured a strong presence of luxury labels, online retail specialists and apparel distribution giants.
The 2015 Interbrand ranking of the most valuable brands features Apple, Google and Coca Cola in the top 3. Further down the list are Amazon (10), Nike (17), Louis Vuitton (20) and H&M (21).
If in fashion, being late on a trend can be lethal, playing catch-up in terms of business strategy can be just as damaging.
Louis Vuitton, H&M and Nike are holding strong on Interbrand's best global 100 brands ranking, with Hugo Boss making its entry at the end of the list.