Coinciding with the launch of its first store on Fifth Avenue, the brand has announced an expansion plan that aims to open 40 points-of-sale in the U.S., set to become one of its top five markets, by 2024.
Isak Andic, founder of the Spanish retailer Mango, creates a board of directors for Punta Na and appoints himself as chief executive. His children Jonathan, Judith, and Sarah Andic will also form part of the board.
Mango's online and client director expects the company to finish the year with 800 million euros in digital revenues and has outlined the brand's strategy for a channel which continues to grow despite the pandemic.
Mango’s #MangoGirls campaign, which brings together influencers and consumers under a hashtag, generated a media impact value of 15.6 million euros in the first nine months of the year, according to Launchmetrics.
The Spanish brand has announced an online partnership with a high-profile department store chain, as well as the opening of three concessions. Mango is also considering opening a flagship store in Miami or New York.