Mango's online and client director expects the company to finish the year with 800 million euros in digital revenues and has outlined the brand's strategy for a channel which continues to grow despite the pandemic.
Mango’s #MangoGirls campaign, which brings together influencers and consumers under a hashtag, generated a media impact value of 15.6 million euros in the first nine months of the year, according to Launchmetrics.
The Spanish brand has announced an online partnership with a high-profile department store chain, as well as the opening of three concessions. Mango is also considering opening a flagship store in Miami or New York.
Spanish womenswear brand Mango has announced the creation of a clothing collection that observes the Islamic dress code. The range dedicated to Muslim women is due to launch ahead of Ramadan on May 30.