With the video-sharing network’s fashion month underway, users are being treated to runways from the likes of Louis Vuitton, Saint Laurent and JW Anderson, as well as styling sessions from popular influencers.
After recently losing the Mulberry licence, the luxury subsidiary of Japanese fashion group Onward has struck a deal to produce and distribute Elie Saab’s accessories, and is about to launch its own e-shop.
Now that’s how a brand can use digital in fashion. After a week of grumbling by pretty much everyone in fashion about the predictability of the online season, along comes Loewe with a major 24-hour web happening.
Finally, after a three-day digital Paris haute couture season of far too few clothes, the menswear season opened in the French capital on Thursday with oodles of stimulating new fashion, and a great debut by EGONlab.
It may only be digital but the upcoming debut Paris Fashion Week Online - Menswear looks to be very busy, with 68 events crammed into this month’s five-day season, and over a half dozen debutant brands.
The president of YNAP’s fashion division, in charge of Yoox and The Outnet, explained to FashionNetwork.com how Yoox became a leading fashion and luxury e-tailer, and talked about the impact of the Covid-19 pandemic.