Marketing metrics firm Retviews has analysed the collections and market strategy of Jacquemus to pinpoint the elements enabling the French label to hold its own against top houses, only 11 years after its creation.
It’s been a weird year for fashion retail so far and Q2 in particular saw unprecedented global conditions, so it’s no surprise that the new Lyst Index is different from usual with Nike and Birkenstock's riding high.
Live fashion finally returned to France on Thursday when Simon Porte Jacquemus staged a rather wondrous show where a beautiful cast marched through a giant field of bearded wheat in the Val-d’Oise, northwest of Paris.
Jacquemus has announced plans to stage an actual live runway show in a secret Paris location next week, making it the first physical catwalk event by a deisgner in the city since France went into lockdown.
A strong and coherent image, a good international and online presence, and a certain agility have allowed designer labels to establish their success. This has proved a winning formula but it could evolve with Covid-19.
We all still remember the fashion show she staged at last June's Pitti Uomo, which featured featured 3,500 guests. This Friday, instead, Carine Roitfeld is organizing an amfAR fashion show of confined models on YouTube.
The latest Lyst Index comes in the middle of the biggest crisis to hit fashion in decades. And the luxe search giant said the impact of Covid-19 was felt in the quarter, affecting what people searched for.
Given the ongoing lockdown, fashion brands have had to think outside the box to organize photo shoots. The latest to date is Jacquemus, which has captured the visuals for its new campaign via FaceTime.
The LVMH Prize for Young Fashion Designers has called off the final of this year’s event, and instead plans to direct its prize money into a fund for young designers, the latest cancellation due to the Covid-19 pandemic.