Hugo Boss's announcement of star-studded campaigns for its Boss and Hugo brands last week was big news, but the reaction to those campaigns is newsworthy too with the company saying the launches have made a big impact.
Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
Singer and businesswoman Rihanna took to her social channels on Monday to drop a one-minute teaser revealing the all-star cast of the hotly anticipated third fashion show from her lingerie brand, Savage X Fenty.
As a member of the pledge, Tapestry will commit to securing the advancement of Black individuals in the fashion and beauty industry and will work with BIFC executive board members over the next three years.
The Italian leather goods brand has laid claim to Russian top model Irina Shayk for the visuals of its Spring-Summer 2020 campaign. The emerald-eyed Shayk will be posing alongside Argentinian model Nicolas Ripoll.